Market Development Manager
Certilytics an innovative company with a dynamic infusion of actuarial, data and behavioral scientists, IT engineers, software developers, nurse clinicians, as well as experts in public health and health insurance industry. We are seeking a Marketing Development Manager that wants to be part of an enthusiastic dynamic team working in an entrepreneurial environment where your experience and creativity is recognized. The ideal candidate will thrive in a performance based company that allows flexibility and work life balance.
Certilytics is creating new ground-breaking analytic products within the healthcare space. We are looking for the right person to join our team as a Marketing Development Manager to work in close cooperation with peers and leadership to help build innovative, performant, secure and maintainable software systems.
The successful candidate will increase the lead generation and adoption of Certilytics data products in the healthcare analytics market.
The ideal candidate will possess both a sales and marketing background that enables them to effectively communicate with prospects, customers, and Certilytics associates. Responsibility encompasses inbound lead generation management, development of leads by research, qualification and assisting marketing with outbound campaign execution (telephone, email, social media, etc.) to grow sales prospects. This individual will also be responsible for assisting Business Development with discovery calls for prospects, targeting segmented marketing campaigns, identifying areas of opportunity and monitoring lead scoring, updating and maintaining accurate outreach lists in Constant Contact and the lead funnel in Sales Force.
The Market Development consultant will work closely with an array of different Certilytics associates, including business development, clinical, actuarial and data science as needed. Applicants with a relevant professional experience in software sales are preferred. Motivated applicants without direct sales experience but that possesses the unique blend of business and technical savvy, big picture vision, and the drive to make vision a reality will also be considered.
Essential Function:
- Manage and qualify inbound leads via website, sales telephone line, employee referral, etc.
- Pre and post trade show outreach. Scheduling of meetings for Executive team and Dir. Of Sales/Business Development on site during industry events
- Attend industry events including trade shows, partner channel outings and Certilytics hosted events
- Daily research to target markets as directed by Executive Team and Dir. Of Sales/Business Development to expedite opportunities and lead generation
- Achieve quarterly targets on lead qualification and conversion
- Train and be proficient in understanding of all Certilytics solutions
- Maintain competitive market knowledge and assist Business Development team with competitive intelligence overviews on a quarterly basis
- Provide feedback to internal design and engineering teams on market needs
#TTR
Required Skills- Bachelor’s Degree in related field
- Knowledge of the analytic services, technology and healthcare industries
- Strong analytical, written and verbal communication skills; comfortable working directly with prospects on site, via internet and at industry trade shows
- Experience in business/corporate development with demonstrable record of successful SaaS or PaaS sales
- Minimum of three years of experience in either big data analytics, technology, and/or healthcare preferred
- Demonstrates entrepreneurial openness and ability to explore new possibilities and to approach issues differently; a visionary; intellectually agile
- Proven ability to work collaboratively with colleagues to create a results-driven, team-oriented environment