Marketing Senior Manger
Confidential
Santa Ana, CA
Full-time
Advertising / Marketing / Public Relations
Posted on September 20, 2020
Amgen Inc.; Marketing Senior Manager; Thousand Oaks, CA: Responsible for the cross functional process for development of the US Local Product Strategy (LPS) for brand. UTILIZING PRIMARY MARKET RESEARCH AND SECONDARY ANALYTICS TO IDENTIFY PHYSICIAN AND PATIENT LEVEL INSIGHTS AND OPPORTUNITIES FOR DEVELOPING BRAND STRATEGY; CONDUCTING DEEP ANALYTICS OF PERFORMANCE TRENDS TO DEVELOP KEY PERFORMANCE INDICATOR (KPI), AND MAKING RECOMMENDATIONS TO BRAND TEAM ON HOW TO REFINE STRATEGY AND TACTICS TO DRIVE SUCCESS; DERIVING INSIGHTS INTO CURRENT AND FUTURE BRAND FINANCIAL PERFORMANCE, WORKING CLOSELY WITH PRIMARY AND SECONDARY ANALYTICS, COMPETITIVE INTELLIGENCE AND FINANCE TEAM; AND TRACKING COMPETITIVE INTELLIGENCE: CHANGES TO CLINICAL AND COMMERCIAL LANDSCAPE INCLUDING CLINICAL TRIALS, SALES FORCE SIZES, AND NEW MARKET ENTRIES, REPORT ON FINDINGS, AND PROVIDING RECOMMENDATIONS ON HOW TO MODIFY STRATEGY TO ADDRESS NEW MARKET ENVIRONMENT. Position requires 10% travel. Interested candidates mail resume to: HR Connect c/o TM Review @ Amgen Inc. 2202 N. Westshore Blvd., Suite 650, Tampa, FL 33607 Attn. Job #20516.193